About Us

Welcome to All-Terrain Motorsports, your friendly local powersports dealership in Grand Junction, CO. We have been serving outdoor enthusiasts in the Grand Junction area for more than 25 years! We proudly offer a wide selection of vehicles for sale, along with a stellar service department for all your maintenance and repair needs. Read on to learn more about All-Terrain Motorsports, and please feel free to contact us with any questions. You can find us at 637 24 1/2 Road in Grand Junction, CO, or call us during business hours at (970) 434-4874.

James Wells Sr. got the motorcycle bug back in 1978, when he moved to an Orchard Mesa neighborhood where the kids rode dirt bikes instead of bicycles to get around. He also had access to thousands of BLM acres adjoining his neighborhood, ripe for exploration.

With $25 he borrowed from his mother, Joann Wells, he purchased his first dirt bike: a 1971 Hodaka ACE 100. With help and expertise from his father, Paul Wells, he repaired and restored it to a rideable condition and discovered an interest in the repair process.

From 1981 to 1991, James Wells Sr. practiced restoring dirt bikes and ATVs in his parents’ garage. He bought and sold scores of motorcycles and ATVs through the classified ads, and the proceeds helped pay for a Bachelor’s Degree in Business Administration from Mesa State College. In 1986, Jacki Wells became a part of the dream, sharing the same enthusiasm for motorsports as her future husband.

In April of 1991, James Wells Sr. and Jacki Wells were seniors at (then) Mesa State College, right here in Grand Junction, CO. Together they drafted a small business plan for a class James had enrolled in for his senior emphasis small business course requirement. The business concept name was “Colorado All-Terrain Recreation.”

The following May, they graduated from college with Bachelor’s Degrees. The summer of 1991, they wed and began an incredible adventure together. Good jobs for college grads in Grand Junction were scarce back in 1991 – but they were determined to stay in the valley, holding down various jobs for two years with little prospects of career employment.

With a house payment and a first child, Chelsea, on the way in 1993, they took the plunge into small business by starting an off-road shop with a little money, love, and support of family. They also incurred $30,000 in credit card debt to secure the $300/month retail location at 3098 I-70 Business Loop in Grand Junction, along with inventory and equipment. This was all based on that college business plan drafted two years’ prior, and on the passion they both had for motorsports. The new business name was “All-Terrain Motorsports.”

In 1995 after the arrival of two more kids, James Jr. and Courtney, they began renting ATVs, PWCs, and snowmobiles to add to retail parts sales, used OHV, and service.

In 1998, they moved to the current location, 3070 I-70 Business Loop, just a couple of blocks from where it all began. They built a new building and dedicated it to their good friend and first employee, Kyle Widows, who was tragically killed in motocross racing prior to the relocation.

After selling various off-brands of Chinese and Italian motorcycles and ATVs, All-Terrain Motorsports got a lucky break and was set up as a franchised Yamaha® ATV and generator dealer. In the year 2000, they ceased renting and selling off-brand units and dedicated all resources to selling and servicing Yamaha and used motorsports products.

In 2001, they purchased Hilltop Yamaha/Arctic Cat in Delta and operated that store until it sold in 2011. In 2005, they purchased the Sport Center of Grand Junction which sold Kawasaki® and Bombardier powersports vehicles. In 2016, they purchased Grand Valley Powersports, which sold Yamaha, Suzuki®, and Polaris® powersports vehicles. Husqvarna® motorcycles were also added at this time.

All-Terrain Motorsports has recently expanded our location to include over 12,000 square feet of sales and parts floor, and 7,500 square feet of service department on nearly four acres, including the outdoor sales lot. We employ nearly 40 people, most of whom have worked at our dealership for more than a decade. Our expertise, enthusiasm, and dedication to all things motorsports sets us apart from any other motorsports dealership in Colorado!

We would like to extend our sincere appreciation to everyone who has purchased products and helped our business grow over the last 25 years, from its humble garage beginnings to our evolving motoplex today. We look forward to continuing to serve our customers from Denver to Salt Lake City for the next 25 years and beyond. We are “All-Terrain All the Time!”

All-Terrain Motorsports is your regional dealer for Polaris, Can-Am®, Sea-Doo®, Ski-Doo®, Kawasaki, Yamaha, Suzuki, Husqvarna, Voyager®, ECHO®, ALCOM®, and Triton®. We offer a huge selection of dirt bikes, ATVs, side by sides, snowmobiles, motorcycles, scooters, and generators for sale. Not sure which vehicle is right for you? You are always welcome to ask our qualified salespeople for personalized advice and recommendations.

When you need assistance with powersports maintenance and repairs, you can always turn to the service department here at All-Terrain Motorsports. Our expert technicians can handle routine maintenance, major repairs, and everything in between. We also maintain a huge selection of OEM parts and accessories to keep your vehicle in top condition.

Ready to visit us in person? Head to 637 24 1/2 Road in Grand Junction, CO. Thank you for choosing All-Terrain Motorsports for all your powersports needs!